MY WORK
BOTTLE DESIGN AND ART CONCEPT FOR NON TEQUILA BY NATANAEL CANO
Creative concept development and full-scope design for the bottle of Natanael Cano’s tequila project: NON, encompassing the vessel form, cap design, and supporting visuals.
We Are - Social Media Campaign
The proposal translates a disruptive ‘street luxury’ aesthetic into a physical object, combining contemporary sophistication with a strong visual narrative to create a distinctive piece within the premium category.
TEQUILA OCHO BANDANA DESIGNS (Colab Elisa López)
A series of three bandanas conceived from the origin: the red soil and agave landscape of Arandas, Jalisco. Each design translates the geometry, texture, and character of the agave into a contemporary graphic language, bridging tradition and territory through a refined, authentic aesthetic.
PHOTOGRAPHY AND DIGITAL EDITION FOR PARTICIPATION IN THE FERIA NACIONAL DE SAN
A series of three bandanas conceived from the origin: the red soil and agave landscape of Arandas, Jalisco. Each design translates the geometry, texture, and character of the agave into a contemporary graphic language, bridging tradition and territory through a refined, authentic aesthetic.
TEQUILA FREGÓN SPECIAL EDITION
"Día de Muertos". Design + Digital edition.
Design and art direction for a special Día de Muertos edition of TEQUILA FREGÓN, where tradition is reinterpreted through a bold, contemporary lens. The project draws from ritual, memory, and symbolism—marigold tones, shadow, and contrast—to create a visual narrative that feels both festive and introspective, honoring the cultural essence while elevating it into a refined, collectible expression.
TEQUILA OCHO BANDANA DESIGNS (Colab Elisa López)
HAND DRAWN INK ZEN ILLUSTRATIONS
A series of hand-drawn ink illustrations rooted in introspection, where abstract forms evolve into eyes, wings, skulls, and other meditative figures. Each piece emerges through a slow, deliberate process—an almost ritual act—where repetition and flow echo a Zen-like state, turning drawing into a contemplative practice and each composition into a quiet exploration of form, balance, and meaning.
DIGITAL ILLUSTRATIONS
We Are - Social Media Campaign
Photographs created as part of a visual campaign inspired by the Feria Nacional de San Marcos and the celebratory spirit surrounding the festival. The project included visual direction, photography, and digital editing, aiming to reinterpret traditional Mexican aesthetics through a contemporary editorial perspective, where tequila and cultural identity become the central visual elements.
